By Hazel Raoult, is a marketing writer, specializing in startups, digital marketing, and SaaS, with over six years of experience.
Artificial intelligence (AI) technologies, algorithm changes, and the growing popularity of new social media platforms have evolved the scope of digital marketing in 2025 extensively.
Businesses are rapidly adopting new tools and workflows to test out novel marketing strategies to reach their audience effectively. On the flip side, audiences across platforms are consuming more content in various formats, increasing the content demand.
This also has a great impact on the digital marketing job market.
In this article, we have given a rundown of it all.
Let’s start by looking at some key numbers that paint a clear picture of the state of digital marketing in 2025 and dive into the reasons why brands are increasingly preferring online brand promotion. Then, we will dive into the scope of digital marketing before discussing the latest trends in the industry and glancing over the career opportunities within the industry. But first, numbers.
Digital Marketing Statistics - 2025
282 million new users joined social media last year, boosting the total number of social media users to 5.17 billion in 2024. That’s 63.7% of the total global population. This certainly implies that advertising on various social media platforms is booming.
Do the facts confirm?
Yes. According to a report by WARC Media, social media, having overtaken paid search last year in terms of advertising revenue, will hit $247.3 billion by the end of this year.
It’s not just social media that has continued its momentum.
Rapid implementation and flexibility
Companies can plan and initiate digital marketing campaigns within a few days. AI-powered tools, for instance, make it easier for businesses to find content ideas relevant to their brand and streamline the research process.
Similarly, specialized tools like log analyzers and outreach software speed up the maintenance and administrative action items within brands’ marketing workflows. Moreover, teams can scale up operations as needed as these marketing tools are usually cloud-based.
